Mali.XO is a planner and lifestyle product line designed specifically for girl student-athletes; girls who are balancing school, sports, goals, routines, and personal growth. Mali.XO supports girls on and off the mat/field by helping them stay organized, inspired, and confident in every area of their lives.
DELIVERABLES
creative direction, visual identity, brand collateral, web design
THE CONCEPT
The goal for Mali.XO was to develop a bold, cohesive brand identity that felt just as fun and confident as the girls it represents. From the logo and colors to the landing page and photography direction, every element was designed with the launch in mind. We wanted the brand to feel playful but polished, something that could grow with the audience while still keeping that vibrant, youthful energy. This branding sets the foundation for a strong debut and gives the brand room to evolve as the full site and product line roll out.
