IDRIS FRENCH
Idris French is a hip-hop artist whose work is rooted in lyricism, rhythm, and reflection. This project was about capturing that same energy through design. His most recent works, T.O.D. and Left Files, served as the foundation for a conceptual apparel line.
DELIVERABLES:
brand strategy, visual direction, collateral
THE SCOPE
I created a starter apparel collection inspired his most recent works, T.O.D and Left Files. This project was developed to extend the world of his music into something wearable. The designs pull from his lyrics, personal style, and the vibe of each album to create a range of pieces that feel honest and lived-in.
The deliverables included apparel concepts, mockups, and a full launch guide, including brand direction and a rollout strategy.
